Case study

Eye care marketing site

The landing page for Ocufuse, built to explain the product in one scroll

Marketing siteHealth

Role
Web design, UX writing, front end
Tools
Figma
Category
Marketing site, Health

Overview

The marketing site for Ocufuse, my own eye care app. The page has one job: help a visitor understand what the product does and decide if it is for them. It leads with the daily routine, shows the games and the doctor brief, and puts pricing and common questions before the footer.

Key decisions

01

Show the product early

The hero shows the real app screen, not an illustration.

02

One price, stated plainly

Monthly cost and yearly billing are shown together, with what the free plan includes.

03

Answer doubts on the page

Reviews and questions sit right before the final call to action.

Screens

The home page hero and first sections.
The UX decisions behind the page
The UX decisions behind the page.
All the games in one plan.
Pricing.
Doctor Brief: a summary to bring to an eye appointment.
Reviews.
Questions and answers.
The project cover
The cover shot.

More work

All work

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Tell me what you are building

Book a 30 minute product strategy call. We map the scope, the timeline and the one next step.